Keep THEM Curious!

Keep THEM Curious!

The key to successful marketing is meeting your potential customers wherever they are. This illustrates that you understand them and they open themselves up to being influenced by you. This is a gradual process you must feed them in bite-sized pieces that they can handle. Otherwise, they will ignore your marketing message.. Because of that [...]

It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

Sell Your Product In 3 Seconds

Sell Your Product In 3 Seconds

It was November 2005, when my friend Ford Saeks introduced me to a methodology that got my attention.. It is the missing link in many marketing books that ever published! Many old marketing methods are losing effectiveness as customers are getting smarter and having less time.. The tagline was “How to Sell Your Product or [...]