Marketing With Celebrities

Marketing With Celebrities

Recently we’ve noticed many businesses sponsoring and paying online and offline celebrities a lot of cash in Kuwait – I’m sure finance department aren’t happy at all. Utilizing celebrities is an approved method of getting good visibility and name recognition for your marketing and public relations needs.. Your business, products, services, places and campaigns all [...]

Traditional Media on Survival Mode

Traditional Media on Survival Mode

Social responsibility should be taken into consideration when it comes to outdoor media. Few years back during the parliament elections there was a law banning the candidates’ vote-for-me boards to be displayed on the streets where the cars get distracted. With the rise of digital marketing in the past 6 years, now marketers think also [...]