The Capital R

The Capital R

CSR With A Capital “R”! Somewhere, Somehow a smart sales representative wanted to close a sponsorship deal and used the term CSR as a unique selling proposition.. and it worked. Right now, I’m cleaning his mess. The huge misconception of Corporate Social Responsibility and the fact that it’s almost always mistaken for sponsorship or indirect [...]

The Social Breakfast

The Social Breakfast

It is said that with true authenticity social media accomplishments are attained, and with great dedication and belief, one would surely craft his/her success story. I’m writing this article as a follow up for the my previous one ( The love Formula ), with a deeper scope of how companies and people can achieve a [...]

Traditional Media on Survival Mode

Traditional Media on Survival Mode

Social responsibility should be taken into consideration when it comes to outdoor media. Few years back during the parliament elections there was a law banning the candidates’ vote-for-me boards to be displayed on the streets where the cars get distracted. With the rise of digital marketing in the past 6 years, now marketers think also [...]

The Love Formula

The Love Formula

Being successfully human, does not necessarily mean having to neglect all those business models, in fact, being human in business significantly sheds the light on those formulas and charts, and reshapes them in to meaningful, easy to understand, human gestures driven by the entity or the provider, mainly directed to the end user or customer. [...]