Get Over Your Inferiority Complex

Get Over Your Inferiority Complex

“But, sir, “ said my student, “it’s Kuwait.” He wrinkled his nose as if to ask, “What do you expect in Kuwait?” He was responding to an anecdote that I had shared in my marketing class about poor customer service in Kuwait. That student’s reaction is a common response in my classrooms and in the [...]

The Death of SMS

The Death of SMS

Why is it in this day and age and with all the adverts that are being pushed on my mobile screen and all the free apps would I subscribe to any service sent to me via SMS? Yes, not long ago mobile SMS marketing was great! Maybe with certain promotions it still works. Having a [...]

How To Get Sponsors

How To Get Sponsors

How to get sponsors? This is probably the most frequently asked question in today’s Event Management world, especially when small businesses are involve. Every now and then we hear of an exhibition or a sport event taking place and asking for sponsorship from big companies; but why are some not successful in attracting sponsors while [...]