The Art of Illusion

The Art of Illusion

I read newspapers and look for code words, I listen to speeches and look for code words, I take part in conversations and also, I look for code words. It comes to me naturally as public relations has been my profession for so long that it also became my habit. And for us; the PR [...]

Marketing With Celebrities

Marketing With Celebrities

Recently we’ve noticed many businesses sponsoring and paying online and offline celebrities a lot of cash in Kuwait – I’m sure finance department aren’t happy at all. Utilizing celebrities is an approved method of getting good visibility and name recognition for your marketing and public relations needs.. Your business, products, services, places and campaigns all [...]