Get Over Your Inferiority Complex

Get Over Your Inferiority Complex

“But, sir, “ said my student, “it’s Kuwait.” He wrinkled his nose as if to ask, “What do you expect in Kuwait?” He was responding to an anecdote that I had shared in my marketing class about poor customer service in Kuwait. That student’s reaction is a common response in my classrooms and in the [...]

Blog Me This

Blog Me This

So you call yourself a social media guru, a social media activist or/and a social media specialist! You blog about things that are around you or you have experienced or you blog once a year. Personal and not so personal, looking to build up a community of readers that will visit your site. “I care [...]

Business Launch Machine

Business Launch Machine

I’ll share thoughts that might help you to go beyond just one launch and really build a business. Along with some of things you need to think about to do that.. Business Launch Machine basically uses principles, strategies and tactics of product launch. It leverages them to build your entire business, so it goes beyond [...]

Trendspotting

Trendspotting

Before you book a table at a mall for some people watching, here’s what you should know about trend spotting. If you’re looking for the next big thing in terms of products try talking to people who are researching about it before it hits the stores. In this post I will be using the term [...]

Launch Biggest Mistakes

Launch Biggest Mistakes

Let’s talk about Product Launch biggest mistakes or problems, things that go wrong or just what happen in launches that don’t achieve the expected outcomes or results. I really hate to admit this, but it happens occasionally. I thought of sharing my thoughts about these mistakes or problems, because I have noticed many launches in [...]

Inside Your Customer Head

Inside Your Customer Head

Customers! They’re the focus of any business, Customers make the sales that keep businesses alive, people who generate the demand for our products and services. The equation is becoming complex for businesses, because they need to know and profile their customers, influencers and distributors. They participate actively in generating the demand for our products and [...]