Give THEM Headache

Give THEM Headache

What if building your business or launch was as easy as selling aspirin to people with headaches? What if you’ve created an atmosphere with every person you came across felt lucky, when you decided to let him or her take your offer? Where they jumped with joy if they were selected and approved just to [...]

Keep THEM Curious!

Keep THEM Curious!

The key to successful marketing is meeting your potential customers wherever they are. This illustrates that you understand them and they open themselves up to being influenced by you. This is a gradual process you must feed them in bite-sized pieces that they can handle. Otherwise, they will ignore your marketing message.. Because of that [...]

False Advertising

False Advertising

It is a known matter that there is some sort of governmental organization that obligates you to get a coded number if you print out any advertisement with an offer that involves money; i.e discounts, buy one get one free etc. You must print that code on the printed document that will be included on [...]

How To Get Sponsors

How To Get Sponsors

How to get sponsors? This is probably the most frequently asked question in today’s Event Management world, especially when small businesses are involve. Every now and then we hear of an exhibition or a sport event taking place and asking for sponsorship from big companies; but why are some not successful in attracting sponsors while [...]

Sell Your Product In 3 Seconds

Sell Your Product In 3 Seconds

It was November 2005, when my friend Ford Saeks introduced me to a methodology that got my attention.. It is the missing link in many marketing books that ever published! Many old marketing methods are losing effectiveness as customers are getting smarter and having less time.. The tagline was “How to Sell Your Product or [...]

Launch Biggest Mistakes

Launch Biggest Mistakes

Let’s talk about Product Launch biggest mistakes or problems, things that go wrong or just what happen in launches that don’t achieve the expected outcomes or results. I really hate to admit this, but it happens occasionally. I thought of sharing my thoughts about these mistakes or problems, because I have noticed many launches in [...]

Message Boredom

Message Boredom

Let me get straight to the point; I would like to send my message out in the most understandable manner. There are 2 parts to this post; obviously this is the first one concentrating on a certain aspect and the second post will be on another. Online vs. Offline advertising battle is ON! I am [...]