It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

Branding and Neuroscience

Branding and Neuroscience

Coca Cola marketing strategies give a lot of credit to the Russian psychologist Ivan Pavlov who’s known for getting his dog to salivate when hearing a bell ring. A lot would claim branding is visual but that would limit them to their corporate identity manual, and some would say branding is invisible referring to the [...]