Offline Advertising

Offline Advertising

All offline advertising is infinite; in a way or another. But who really goes for offline advertising? Two of the most major parts of offline advertising is newspapers and outdoor banners. If you think otherwise do raise your opinion; there are plenty more. When you go to advertise in a newspapers, do ask for the [...]

Product Launch Marketing

Product Launch Marketing

You might be thinking, it’s a marketing strategy to sell your current products as well as new products. Yes, you’re 99.99% right! You can use product launch marketing to boost the sales of your products and services. Product launch marketing can also build your prospects and customers database, increase brand visibility, attract potential partnerships, and [...]

How To Get Sponsors

How To Get Sponsors

How to get sponsors? This is probably the most frequently asked question in today’s Event Management world, especially when small businesses are involve. Every now and then we hear of an exhibition or a sport event taking place and asking for sponsorship from big companies; but why are some not successful in attracting sponsors while [...]

Sell Your Product In 3 Seconds

Sell Your Product In 3 Seconds

It was November 2005, when my friend Ford Saeks introduced me to a methodology that got my attention.. It is the missing link in many marketing books that ever published! Many old marketing methods are losing effectiveness as customers are getting smarter and having less time.. The tagline was “How to Sell Your Product or [...]

Launch Biggest Mistakes

Launch Biggest Mistakes

Let’s talk about Product Launch biggest mistakes or problems, things that go wrong or just what happen in launches that don’t achieve the expected outcomes or results. I really hate to admit this, but it happens occasionally. I thought of sharing my thoughts about these mistakes or problems, because I have noticed many launches in [...]

Branding and Neuroscience

Branding and Neuroscience

Coca Cola marketing strategies give a lot of credit to the Russian psychologist Ivan Pavlov who’s known for getting his dog to salivate when hearing a bell ring. A lot would claim branding is visual but that would limit them to their corporate identity manual, and some would say branding is invisible referring to the [...]

A World of Social Business

A World of Social Business

In the World of Social Media the Social strategists are constantly assessing the best way they can plan successful social initiatives and optimize their programs as new opportunities arise. With an ever-changing landscape of platforms, tactics and technology, this list is seemingly endless. The dawn of social business is here, and what that means for [...]

The Social Breakfast

The Social Breakfast

It is said that with true authenticity social media accomplishments are attained, and with great dedication and belief, one would surely craft his/her success story. I’m writing this article as a follow up for the my previous one ( The love Formula ), with a deeper scope of how companies and people can achieve a [...]

Entrepreneurs Manual for Product Launches

Entrepreneurs Manual for Product Launches

Product launches generally is one of the most important elements in entrepreneurs lifetime in each and every time a launch is executed, it must go well for the product to succeed in the marketplace. The revolutionary product launch process is usually directed toward your already existing market, or you can go after a whole new [...]

Marketing With Celebrities

Marketing With Celebrities

Recently we’ve noticed many businesses sponsoring and paying online and offline celebrities a lot of cash in Kuwait – I’m sure finance department aren’t happy at all. Utilizing celebrities is an approved method of getting good visibility and name recognition for your marketing and public relations needs.. Your business, products, services, places and campaigns all [...]