Get Over Your Inferiority Complex

Get Over Your Inferiority Complex

“But, sir, “ said my student, “it’s Kuwait.” He wrinkled his nose as if to ask, “What do you expect in Kuwait?” He was responding to an anecdote that I had shared in my marketing class about poor customer service in Kuwait. That student’s reaction is a common response in my classrooms and in the [...]

Saying Thank You

Saying Thank You

It is important to go back to business basics. Do you know that saying thank you is a good way to promote yourself or your business? I’m sure you do, and some people don’t! Let me tell you why is it a good way. Everyone likes to be appreciated. This is a given! But, if [...]

Blog Me This

Blog Me This

So you call yourself a social media guru, a social media activist or/and a social media specialist! You blog about things that are around you or you have experienced or you blog once a year. Personal and not so personal, looking to build up a community of readers that will visit your site. “I care [...]

Give THEM Headache

Give THEM Headache

What if building your business or launch was as easy as selling aspirin to people with headaches? What if you’ve created an atmosphere with every person you came across felt lucky, when you decided to let him or her take your offer? Where they jumped with joy if they were selected and approved just to [...]

Embrace Life

Embrace Life

This video has been produced for “Embrace Life – Always Wear Your Seat Belt” campaign 2010, which delivered their message with the power of emotions. An original approach to road safety advertising from the Susses Safer Partnership. Please Pass It On!

Keep THEM Curious!

Keep THEM Curious!

The key to successful marketing is meeting your potential customers wherever they are. This illustrates that you understand them and they open themselves up to being influenced by you. This is a gradual process you must feed them in bite-sized pieces that they can handle. Otherwise, they will ignore your marketing message.. Because of that [...]

It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

Projecting Your Marketing

Projecting Your Marketing

It is time to put on your accounting and project management hats. You might be wondering why to do that! I beg you to bear them for few days or a week. You MUST put these hats for the following: Estimate future sales for each product in your marketing plan. Justify your estimation and create [...]

Business Launch Machine

Business Launch Machine

I’ll share thoughts that might help you to go beyond just one launch and really build a business. Along with some of things you need to think about to do that.. Business Launch Machine basically uses principles, strategies and tactics of product launch. It leverages them to build your entire business, so it goes beyond [...]

Enough is Enough

Enough is Enough

Recently, we’ve witnessed massive political chaos which is effecting our beloved country progress for better future. Enough is enough! Senyar Productions which is owned by my good friend Khalid Al-Roudan, just released awesome video to tell a short story within Arabic song titled, “Bs Maleena” by Mishari Al-Arouj.. This message to Kuwaiti Souls.. Update(s): 27/5/2012 [...]