False Advertising

False Advertising

It is a known matter that there is some sort of governmental organization that obligates you to get a coded number if you print out any advertisement with an offer that involves money; i.e discounts, buy one get one free etc. You must print that code on the printed document that will be included on [...]

Traditional Media on Survival Mode

Traditional Media on Survival Mode

Social responsibility should be taken into consideration when it comes to outdoor media. Few years back during the parliament elections there was a law banning the candidates’ vote-for-me boards to be displayed on the streets where the cars get distracted. With the rise of digital marketing in the past 6 years, now marketers think also [...]