It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

The Capital R

The Capital R

CSR With A Capital “R”! Somewhere, Somehow a smart sales representative wanted to close a sponsorship deal and used the term CSR as a unique selling proposition.. and it worked. Right now, I’m cleaning his mess. The huge misconception of Corporate Social Responsibility and the fact that it’s almost always mistaken for sponsorship or indirect [...]

How To Get Sponsors

How To Get Sponsors

How to get sponsors? This is probably the most frequently asked question in today’s Event Management world, especially when small businesses are involve. Every now and then we hear of an exhibition or a sport event taking place and asking for sponsorship from big companies; but why are some not successful in attracting sponsors while [...]