BMW: Buckle Up

BMW: Buckle Up

Following its participation in Gulf Traffic week, Ali Alghanim & Sons Automotive (AAS), the BMW Group importer in Kuwait, is continuing to promote road safety on the roads of Kuwait by distributing 100 child booster car seat cushions and educational brochures to families at its BMW 3 Series stand display at The Avenues Mall started [...]

The Capital R

The Capital R

CSR With A Capital “R”! Somewhere, Somehow a smart sales representative wanted to close a sponsorship deal and used the term CSR as a unique selling proposition.. and it worked. Right now, I’m cleaning his mess. The huge misconception of Corporate Social Responsibility and the fact that it’s almost always mistaken for sponsorship or indirect [...]

How To Get Sponsors

How To Get Sponsors

How to get sponsors? This is probably the most frequently asked question in today’s Event Management world, especially when small businesses are involve. Every now and then we hear of an exhibition or a sport event taking place and asking for sponsorship from big companies; but why are some not successful in attracting sponsors while [...]