Projecting Your Marketing

Projecting Your Marketing

It is time to put on your accounting and project management hats. You might be wondering why to do that! I beg you to bear them for few days or a week. You MUST put these hats for the following: Estimate future sales for each product in your marketing plan. Justify your estimation and create [...]

Launch Biggest Mistakes

Launch Biggest Mistakes

Let’s talk about Product Launch biggest mistakes or problems, things that go wrong or just what happen in launches that don’t achieve the expected outcomes or results. I really hate to admit this, but it happens occasionally. I thought of sharing my thoughts about these mistakes or problems, because I have noticed many launches in [...]