The Capital R

The Capital R

CSR With A Capital “R”! Somewhere, Somehow a smart sales representative wanted to close a sponsorship deal and used the term CSR as a unique selling proposition.. and it worked. Right now, I’m cleaning his mess. The huge misconception of Corporate Social Responsibility and the fact that it’s almost always mistaken for sponsorship or indirect [...]

Turn Cupcake Into Business

Turn Cupcake Into Business

Ok.. let’s say you are the best person to go to when it comes to cupcakes. You start a blog that talks about the joy in making them, the different kinds out there, the recipes to create the fluff that you need, and the types of frosting on top. Your friends would know that you [...]