Branding and Neuroscience

Branding and Neuroscience

Coca Cola marketing strategies give a lot of credit to the Russian psychologist Ivan Pavlov who’s known for getting his dog to salivate when hearing a bell ring. A lot would claim branding is visual but that would limit them to their corporate identity manual, and some would say branding is invisible referring to the [...]

Turn Cupcake Into Business

Turn Cupcake Into Business

Ok.. let’s say you are the best person to go to when it comes to cupcakes. You start a blog that talks about the joy in making them, the different kinds out there, the recipes to create the fluff that you need, and the types of frosting on top. Your friends would know that you [...]