Get Upgraded to Lions

Get Upgraded to Lions

It’s not just Macs that get upgraded to Lions.. For those of you who listen to rap music I am sure you have heard about Snoop Dogg’s name change to Snoop Lion. Considered by many as a veteran and long time running rap artist Snoop Dogg became famous in the mid nineties and is still going [...]

Give THEM Headache

Give THEM Headache

What if building your business or launch was as easy as selling aspirin to people with headaches? What if you’ve created an atmosphere with every person you came across felt lucky, when you decided to let him or her take your offer? Where they jumped with joy if they were selected and approved just to [...]

Product Launch Marketing

Product Launch Marketing

You might be thinking, it’s a marketing strategy to sell your current products as well as new products. Yes, you’re 99.99% right! You can use product launch marketing to boost the sales of your products and services. Product launch marketing can also build your prospects and customers database, increase brand visibility, attract potential partnerships, and [...]

Trendspotting

Trendspotting

Before you book a table at a mall for some people watching, here’s what you should know about trend spotting. If you’re looking for the next big thing in terms of products try talking to people who are researching about it before it hits the stores. In this post I will be using the term [...]

Branding and Neuroscience

Branding and Neuroscience

Coca Cola marketing strategies give a lot of credit to the Russian psychologist Ivan Pavlov who’s known for getting his dog to salivate when hearing a bell ring. A lot would claim branding is visual but that would limit them to their corporate identity manual, and some would say branding is invisible referring to the [...]

A World of Social Business

A World of Social Business

In the World of Social Media the Social strategists are constantly assessing the best way they can plan successful social initiatives and optimize their programs as new opportunities arise. With an ever-changing landscape of platforms, tactics and technology, this list is seemingly endless. The dawn of social business is here, and what that means for [...]

Marketing With Celebrities

Marketing With Celebrities

Recently we’ve noticed many businesses sponsoring and paying online and offline celebrities a lot of cash in Kuwait – I’m sure finance department aren’t happy at all. Utilizing celebrities is an approved method of getting good visibility and name recognition for your marketing and public relations needs.. Your business, products, services, places and campaigns all [...]

Message Boredom

Message Boredom

Let me get straight to the point; I would like to send my message out in the most understandable manner. There are 2 parts to this post; obviously this is the first one concentrating on a certain aspect and the second post will be on another. Online vs. Offline advertising battle is ON! I am [...]