Blog Me This

Blog Me This

So you call yourself a social media guru, a social media activist or/and a social media specialist! You blog about things that are around you or you have experienced or you blog once a year. Personal and not so personal, looking to build up a community of readers that will visit your site. “I care [...]

The Death of Old Media

The Death of Old Media

It was 2011, when I launched the biggest social media seminar in Kuwait titled: CRUSH IT! which featured Gary Vaynerchuk, social media expert. Almost 350 participants attended the seminar. He showed how to use the power of the Internet to turn your real interests into real businesses.. Today, billions in AD revenue ready to spent [...]

Embrace Life

Embrace Life

This video has been produced for “Embrace Life – Always Wear Your Seat Belt” campaign 2010, which delivered their message with the power of emotions. An original approach to road safety advertising from the Susses Safer Partnership. Please Pass It On!

False Advertising

False Advertising

It is a known matter that there is some sort of governmental organization that obligates you to get a coded number if you print out any advertisement with an offer that involves money; i.e discounts, buy one get one free etc. You must print that code on the printed document that will be included on [...]

Offline Advertising

Offline Advertising

All offline advertising is infinite; in a way or another. But who really goes for offline advertising? Two of the most major parts of offline advertising is newspapers and outdoor banners. If you think otherwise do raise your opinion; there are plenty more. When you go to advertise in a newspapers, do ask for the [...]

Message Boredom

Message Boredom

Let me get straight to the point; I would like to send my message out in the most understandable manner. There are 2 parts to this post; obviously this is the first one concentrating on a certain aspect and the second post will be on another. Online vs. Offline advertising battle is ON! I am [...]

Traditional Media on Survival Mode

Traditional Media on Survival Mode

Social responsibility should be taken into consideration when it comes to outdoor media. Few years back during the parliament elections there was a law banning the candidates’ vote-for-me boards to be displayed on the streets where the cars get distracted. With the rise of digital marketing in the past 6 years, now marketers think also [...]