Sell Your Product In 3 Seconds

Sell Your Product In 3 Seconds

It was November 2005, when my friend Ford Saeks introduced me to a methodology that got my attention.. It is the missing link in many marketing books that ever published! Many old marketing methods are losing effectiveness as customers are getting smarter and having less time..

The tagline was “How to Sell Your Product or Service in 3 Seconds or Less?” You might be wondering: “What would I say in these three seconds?”

That’s all you’ve really got to make the sale..

Is it possible? Let’s highlight one of the world’s known offers, which was the reason behind the massive success of Domino’s Pizza, “30-Minutes or Less … or it’s free!” Offer. Domino’s Pizza grew from a single store to a $4 billion chain, because they gave their customers an offer they couldn’t refuse.

“The 30-Minutes-or-free guarantee was as responsible for our growth as anything.”
~ Tom Monaghan, Founder of Domino’s Pizza

It is a concept, which is simultaneously responsible and effective than “old” marketing. It is “The Irresistible Offer.” This new way of doing business has been introduced by Mark Joyner author of “The Irresistible Offer” book.

During the launch or sales process, an Unspoken Inner Dialogue is taking place. This dialogue is happening inside your customer head.. Your offer MUST answer the Big Four Questions, which are the Unspoken Inner Dialogue of your prospects or your customers when you try to sell your product or service:

  1. What are you trying to sell me?
  2. How much?
  3. Why should I believe you?
  4. What’s in it for me (WIIFM)?

What is “The Irresistible Offer”?

It is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that’s immediately apparent you’d have to be a fool to pass it up.

“Every marketing book I’ve ever read has danced around this topic. It’s been danced around, but it hasn’t been named.”
~ Mark Joyner, Author of The Irresistible Offer

The Irresistible Offer is composed of three elements:

  1. High Return Of Investment (ROI) Offer: It’s about the deal, I give you this – you give me that.
  2. Touchstone: It’s a statement that addresses many points; Here’s (1) what we are selling, (2) how much it will cost, (3) what’s in it for you, (4) why you should trust us.
  3. Believability.

I just wanted to highlight this concept, and encourage you to dig deeper, because if your customers find a truly High ROI Offer at the core, the sale is closed.. Applying The Irresistible Offer will defiantly increase your sales and conversion as discussed in my previous article Launch Biggest Mistakes.

About Khalid Al-Zanki

Product Launch Maven, Khalid Al-Zanki is a trusted expert at using product launch marketing to maximize online visibility, sales, build list, and establish life long joint venture relationships.

Comments, Add Your Own...

  1. 1

    Hi Khalid, i feel this Pizza scenario was orchestrated by sales ppl and sold by operations and advertising for some reason – the content is clear n touched the client mind and need – client: hey Pizza maker, i want to eat my pizza hot n ASAP and this is a common sense for us as a human being to have our food warm and what if it was fast? so here the echo was sent to the product development through via sales ppl since they keep on hearing all the day ” pls we want to eat our Pizza hot/ASAP. so the main message content was generated from public/crowd or in other words the sales ppl who are on the 1st touch point with the consumer. Let us always listen to the sales ppl n encourage them to talk, participate and challenge them to learn how can we earn clients trust and let them feel we are here to help them enjoy their shopping experience n get what they want instead of telling them we are on 365 days SALE SALE and complicate their life. Long Live Client!

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