Keep THEM Curious!

Keep THEM Curious!

The key to successful marketing is meeting your potential customers wherever they are. This illustrates that you understand them and they open themselves up to being influenced by you. This is a gradual process you must feed them in bite-sized pieces that they can handle. Otherwise, they will ignore your marketing message.. Because of that [...]

It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

Projecting Your Marketing

Projecting Your Marketing

It is time to put on your accounting and project management hats. You might be wondering why to do that! I beg you to bear them for few days or a week. You MUST put these hats for the following: Estimate future sales for each product in your marketing plan. Justify your estimation and create [...]

Business Launch Machine

Business Launch Machine

I’ll share thoughts that might help you to go beyond just one launch and really build a business. Along with some of things you need to think about to do that.. Business Launch Machine basically uses principles, strategies and tactics of product launch. It leverages them to build your entire business, so it goes beyond [...]

Product Launch Marketing

Product Launch Marketing

You might be thinking, it’s a marketing strategy to sell your current products as well as new products. Yes, you’re 99.99% right! You can use product launch marketing to boost the sales of your products and services. Product launch marketing can also build your prospects and customers database, increase brand visibility, attract potential partnerships, and [...]

Sell Your Product In 3 Seconds

Sell Your Product In 3 Seconds

It was November 2005, when my friend Ford Saeks introduced me to a methodology that got my attention.. It is the missing link in many marketing books that ever published! Many old marketing methods are losing effectiveness as customers are getting smarter and having less time.. The tagline was “How to Sell Your Product or [...]

Launch Biggest Mistakes

Launch Biggest Mistakes

Let’s talk about Product Launch biggest mistakes or problems, things that go wrong or just what happen in launches that don’t achieve the expected outcomes or results. I really hate to admit this, but it happens occasionally. I thought of sharing my thoughts about these mistakes or problems, because I have noticed many launches in [...]

Product Launch Stress

Product Launch Stress

If you’re planning for your first product launch, it can be challenging at the beginning and sometimes quite stressful. Even if you have managed a few launches, still, you’ll have a bit of anxiety during launch sequences! This stress can have negative impacts on your health. It might affect your relationships with the people you [...]

Entrepreneurs Manual for Product Launches

Entrepreneurs Manual for Product Launches

Product launches generally is one of the most important elements in entrepreneurs lifetime in each and every time a launch is executed, it must go well for the product to succeed in the marketplace. The revolutionary product launch process is usually directed toward your already existing market, or you can go after a whole new [...]