Offline Advertising

Offline Advertising

All offline advertising is infinite; in a way or another. But who really goes for offline advertising? Two of the most major parts of offline advertising is newspapers and outdoor banners. If you think otherwise do raise your opinion; there are plenty more. When you go to advertise in a newspapers, do ask for the [...]

The Capital R

The Capital R

CSR With A Capital “R”! Somewhere, Somehow a smart sales representative wanted to close a sponsorship deal and used the term CSR as a unique selling proposition.. and it worked. Right now, I’m cleaning his mess. The huge misconception of Corporate Social Responsibility and the fact that it’s almost always mistaken for sponsorship or indirect [...]

Product Launch Marketing

Product Launch Marketing

You might be thinking, it’s a marketing strategy to sell your current products as well as new products. Yes, you’re 99.99% right! You can use product launch marketing to boost the sales of your products and services. Product launch marketing can also build your prospects and customers database, increase brand visibility, attract potential partnerships, and [...]

Trendspotting

Trendspotting

Before you book a table at a mall for some people watching, here’s what you should know about trend spotting. If you’re looking for the next big thing in terms of products try talking to people who are researching about it before it hits the stores. In this post I will be using the term [...]

How To Get Sponsors

How To Get Sponsors

How to get sponsors? This is probably the most frequently asked question in today’s Event Management world, especially when small businesses are involve. Every now and then we hear of an exhibition or a sport event taking place and asking for sponsorship from big companies; but why are some not successful in attracting sponsors while [...]

Sell Your Product In 3 Seconds

Sell Your Product In 3 Seconds

It was November 2005, when my friend Ford Saeks introduced me to a methodology that got my attention.. It is the missing link in many marketing books that ever published! Many old marketing methods are losing effectiveness as customers are getting smarter and having less time.. The tagline was “How to Sell Your Product or [...]

Branding and Neuroscience

Branding and Neuroscience

Coca Cola marketing strategies give a lot of credit to the Russian psychologist Ivan Pavlov who’s known for getting his dog to salivate when hearing a bell ring. A lot would claim branding is visual but that would limit them to their corporate identity manual, and some would say branding is invisible referring to the [...]

The Art of Illusion

The Art of Illusion

I read newspapers and look for code words, I listen to speeches and look for code words, I take part in conversations and also, I look for code words. It comes to me naturally as public relations has been my profession for so long that it also became my habit. And for us; the PR [...]

Marketing With Celebrities

Marketing With Celebrities

Recently we’ve noticed many businesses sponsoring and paying online and offline celebrities a lot of cash in Kuwait – I’m sure finance department aren’t happy at all. Utilizing celebrities is an approved method of getting good visibility and name recognition for your marketing and public relations needs.. Your business, products, services, places and campaigns all [...]

Inside Your Customer Head

Inside Your Customer Head

Customers! They’re the focus of any business, Customers make the sales that keep businesses alive, people who generate the demand for our products and services. The equation is becoming complex for businesses, because they need to know and profile their customers, influencers and distributors. They participate actively in generating the demand for our products and [...]