Get Upgraded to Lions

Get Upgraded to Lions

It’s not just Macs that get upgraded to Lions.. For those of you who listen to rap music I am sure you have heard about Snoop Dogg’s name change to Snoop Lion. Considered by many as a veteran and long time running rap artist Snoop Dogg became famous in the mid nineties and is still going [...]

Get Over Your Inferiority Complex

Get Over Your Inferiority Complex

“But, sir, “ said my student, “it’s Kuwait.” He wrinkled his nose as if to ask, “What do you expect in Kuwait?” He was responding to an anecdote that I had shared in my marketing class about poor customer service in Kuwait. That student’s reaction is a common response in my classrooms and in the [...]

Saying Thank You

Saying Thank You

It is important to go back to business basics. Do you know that saying thank you is a good way to promote yourself or your business? I’m sure you do, and some people don’t! Let me tell you why is it a good way. Everyone likes to be appreciated. This is a given! But, if [...]

The Power of Political Trend

The Power of Political Trend

Today, publics would ask for your twitter name right after hello. That did take place back in the 90’s with the upswing of Social Media in Kuwait, back when mIRC was the electronic trend. The only difference between the 90’s and nowadays is that we were thrilled just for the idea of having a chat [...]

Give THEM Headache

Give THEM Headache

What if building your business or launch was as easy as selling aspirin to people with headaches? What if you’ve created an atmosphere with every person you came across felt lucky, when you decided to let him or her take your offer? Where they jumped with joy if they were selected and approved just to [...]

Keep THEM Curious!

Keep THEM Curious!

The key to successful marketing is meeting your potential customers wherever they are. This illustrates that you understand them and they open themselves up to being influenced by you. This is a gradual process you must feed them in bite-sized pieces that they can handle. Otherwise, they will ignore your marketing message.. Because of that [...]

It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

Projecting Your Marketing

Projecting Your Marketing

It is time to put on your accounting and project management hats. You might be wondering why to do that! I beg you to bear them for few days or a week. You MUST put these hats for the following: Estimate future sales for each product in your marketing plan. Justify your estimation and create [...]

Business Launch Machine

Business Launch Machine

I’ll share thoughts that might help you to go beyond just one launch and really build a business. Along with some of things you need to think about to do that.. Business Launch Machine basically uses principles, strategies and tactics of product launch. It leverages them to build your entire business, so it goes beyond [...]

False Advertising

False Advertising

It is a known matter that there is some sort of governmental organization that obligates you to get a coded number if you print out any advertisement with an offer that involves money; i.e discounts, buy one get one free etc. You must print that code on the printed document that will be included on [...]