About Khalid Al-Zanki

Product Launch Maven, Khalid Al-Zanki is a trusted expert at using product launch marketing to maximize online visibility, sales, build list, and establish life long joint venture relationships.

Saying Thank You

Saying Thank You

It is important to go back to business basics. Do you know that saying thank you is a good way to promote yourself or your business? I’m sure you do, and some people don’t! Let me tell you why is it a good way. Everyone likes to be appreciated. This is a given! But, if [...]

It Even Burns Fast

It Even Burns Fast

It’s 1:00 am, and another hurricane is about bearing down on The Media Boss community. I’ve got a plane to catch in few days, but I can’t leave without sharing something very important.. Have you ever sat down and figured out exactly how much money you’re losing because, you’re so busy executing daily tasks. I’ve [...]

Zain Kuwait Wild Party!

Zain Kuwait Wild Party!

Last week I received “thumbs up” from Zain Kuwait’s Social Media team for a party! They’re organizing an exclusive party to join worldwide social media celebration.. They’ve invited an influential group in social media platforms such as leaders, influencers, socializers, bloggers and “certainly” The Media Boss(s) #LikeABoss Everybody wants to celebrate on the sky! Get [...]

Give THEM Headache

Give THEM Headache

What if building your business or launch was as easy as selling aspirin to people with headaches? What if you’ve created an atmosphere with every person you came across felt lucky, when you decided to let him or her take your offer? Where they jumped with joy if they were selected and approved just to [...]

The Death of Old Media

The Death of Old Media

It was 2011, when I launched the biggest social media seminar in Kuwait titled: CRUSH IT! which featured Gary Vaynerchuk, social media expert. Almost 350 participants attended the seminar. He showed how to use the power of the Internet to turn your real interests into real businesses.. Today, billions in AD revenue ready to spent [...]

Embrace Life

Embrace Life

This video has been produced for “Embrace Life – Always Wear Your Seat Belt” campaign 2010, which delivered their message with the power of emotions. An original approach to road safety advertising from the Susses Safer Partnership. Please Pass It On!

Keep THEM Curious!

Keep THEM Curious!

The key to successful marketing is meeting your potential customers wherever they are. This illustrates that you understand them and they open themselves up to being influenced by you. This is a gradual process you must feed them in bite-sized pieces that they can handle. Otherwise, they will ignore your marketing message.. Because of that [...]

It’s About THEM!

It’s About THEM!

It is about time to discuss briefly what does not work, so you don’t fall victim to “marketing suicide”. The fastest way to make sure your marketing message will not work is to talk about what interests you instead of what the target segment finds interesting.. You must craft your marketing message that will appeal [...]

Projecting Your Marketing

Projecting Your Marketing

It is time to put on your accounting and project management hats. You might be wondering why to do that! I beg you to bear them for few days or a week. You MUST put these hats for the following: Estimate future sales for each product in your marketing plan. Justify your estimation and create [...]

Getting Lucky

Getting Lucky

You will find it very easy when reading and listening to stories of the billionaires and multi-millionaires over the Internet or while having a conversation with your friends or family members.. Most of people will say “They were lucky.” The reason it’s easy to say it, because it’s true! The key to wealth is LUCK [...]