About Hussain Al-Essa

Branding consultant and founder of Mohtawa Content Marketing.

Get Upgraded to Lions

Get Upgraded to Lions

It’s not just Macs that get upgraded to Lions.. For those of you who listen to rap music I am sure you have heard about Snoop Dogg’s name change to Snoop Lion. Considered by many as a veteran and long time running rap artist Snoop Dogg became famous in the mid nineties and is still going [...]

Trendspotting

Trendspotting

Before you book a table at a mall for some people watching, here’s what you should know about trend spotting. If you’re looking for the next big thing in terms of products try talking to people who are researching about it before it hits the stores. In this post I will be using the term [...]

Branding and Neuroscience

Branding and Neuroscience

Coca Cola marketing strategies give a lot of credit to the Russian psychologist Ivan Pavlov who’s known for getting his dog to salivate when hearing a bell ring. A lot would claim branding is visual but that would limit them to their corporate identity manual, and some would say branding is invisible referring to the [...]

Creativity and Crowdsourcing

Creativity and Crowdsourcing

All new innovations are products of available ideas, we just tend to create newer hybrids to serve target needs. When you ask a child to draw an alien from another planet they would pretty much create a creature that has characteristics of known animals such as bird’s beak with a fish’s tale and such. It [...]

Turn Cupcake Into Business

Turn Cupcake Into Business

Ok.. let’s say you are the best person to go to when it comes to cupcakes. You start a blog that talks about the joy in making them, the different kinds out there, the recipes to create the fluff that you need, and the types of frosting on top. Your friends would know that you [...]

Traditional Media on Survival Mode

Traditional Media on Survival Mode

Social responsibility should be taken into consideration when it comes to outdoor media. Few years back during the parliament elections there was a law banning the candidates’ vote-for-me boards to be displayed on the streets where the cars get distracted. With the rise of digital marketing in the past 6 years, now marketers think also [...]