CSR With A Capital “R”! Somewhere, Somehow a smart sales representative wanted to close a sponsorship deal and used the term CSR as a unique selling proposition.. and it worked. Right now, I’m cleaning his mess. The huge misconception of Corporate Social Responsibility and the fact that it’s almost always mistaken for sponsorship or indirect [...]
About Dana Mado
An active member of the PR scene, known for my role in introducing Al Hamra Project to the world, and I've 8 years experience in the field.
I read newspapers and look for code words, I listen to speeches and look for code words, I take part in conversations and also, I look for code words. It comes to me naturally as public relations has been my profession for so long that it also became my habit. And for us; the PR [...]