
It's not just Macs that get upgraded to Lions.. For those of you who listen to rap music I am sure you have heard about Snoop Dogg's name change to Snoop Lion. Considered by many as a veteran and long time running rap artist Snoop Dogg became famous in the mid nineties and is still going strong. The reason for bringing him up in this post is he shows a great example how personal brands can undergo a paradigm shift. "I want to bury Snoop Dogg … [Continue reading]